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How You Tell a Brand Story Matters
Sometimes it’s easier to learn positioning and branding lessons when we look outside our field. Let’s look at a lesson from the world of fast food. Then we’ll see how it applies to our brands as...
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The Best Brand Story is Often Informal
Sometimes your best brand story isn’t the one you think it should be. It’s one of your throwaway stories; an informal anecdote everybody else loves, but you don’t think twice about. I’ll explain. I...
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